About

As the founder and designer of Biita what I love about fashion is its power to calm your mind and elevate your mood.

At Biita the focus is on a minimalistic style that is needed in our over-scheduled lives. My styles are earth-friendly and designed to give you the freedom to look and feel amazing. I am often asked what led me to launch Biita. Well, here's my story...

After being in several jobs that left me creatively unfulfilled, I felt stuck and unsure of what to do next. My turning point came when my husband, Chris, returned from a sculpting workshop in Colorado, energized and inspired. He said, "Babe, you've got to find your passion!" He then asked that fateful question..."Have you ever had a job you loved?"

Inspired and challenged by his words, I decided it was time to pursue my dreams and launch my apparel and accessories brand—after all, that's what I'd trained for, even though it felt like a lifetime ago.

Chris, my biggest supporter and fan, encouraged me to go for it—and even turned our cold, dark garage into a fully functional studio. A few years in, I’m still pouring my heart into every design, creating minimalist pieces that offer ease, comfort, and quiet confidence because I’ve always believed that style doesn’t have to shout to be beautiful. I believe a minimalist style can quiet the mind and simplify your day. Want to see the designs that fuel my passion? Head to the store—you might just find your next favorite piece.

Chic doesn’t have to mean complicated. Simplicity is calming—when done well, it is profoundly expressive. 

Anita Costello
Founder & Designer