About

As the founder and designer of Biita what I love about fashion is its power to calm your mind and elevate your mood.

At Biita the focus is on a minimalistic style that is needed in our over-scheduled lives. My styles are earth-friendly and are designed to give you the freedom to look and feel amazing. I often get asked what let me to launch Biita. Well, here's my story...

After being in a series of jobs that left me creatively unfulfilled, I felt stuck and unsure of what to do next. My turning point came when my husband, Chris, returned from a sculpting workshop in Colorado, energized and inspired, he said to me, 'Babe, you've got to find your passion!' He then asked that fateful question..."Have you ever had a job you loved?"

Inspired and challenged by his words, I decided it was time to go after my dreams. I tried photography and a few other things but realized my true desire was to launch my apparel and accessories label—after all that's what I'd trained for even though it felt like a lifetime ago.

Chris, my biggest supporter and fan, said 'Do it, babe!'. He even transformed our cold, dark garage into a functional studio. Now, several years into my new venture I love helping you dress in a minimalist style that calms your mind. I truly believe clothes don't need to be complicated to be chic. If you want to see the designs that fuel my passion head over to our store...you just may discover your new favorite piece!"

Simplicity is calming. When done well it is profoundly expressive. 

Anita Costello
Founder & Designer