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Why Biita!

The name Biita literally means unique!

Ethos is defined as the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. At Biita our ethos can best be summed up as that of a calming exhale. With the environment being such a hot-button issue, and style such an encompassing part of life, Biita is dedicated to providing clothing that speaks to this…so here are a few reasons that answer “Why Biita?”

women wearing sustainable pant and sweater

We are passionate about—Simplistic design

Inspired by the Bauhaus movement our designs focus on clean lines, basic shapes, and eclectic silhouettes. We are passionate about minimal style because simplicity exudes understated elegance. Our clothing prioritizes function over form, and emphasizes quality over quantity.

We value—Mindful consumption

We design so that you can consider the environmental and social impact of your fashion choices. By choosing sustainable and ethical styles, and buying fewer yet higher quality items that can be used for a longer period of time you practice mindful consumption. This also involves taking care of your clothing through proper maintenance and disposal methods.

We treasure—Quality materials

We’re committed to sustainability and eco-consciousness. That’s why we do our best to create our clothing using sustainable, as well as natural materials.

Our winter knits are made from Eco-Viscose which is a naturally occurring fiber derived from cellulose. Cellulose can be found and harvested quickly in fast-growing plants like bamboo, soy, and sugar cane. Eco Viscose is simply viscose that has been farmed using sustainable modern methods and it’s a wonderfully, soft material.

Our warm weather knits are made from microbial OEKO-Tek bamboo. Bamboo has a silky cashmere texture that is softer than cotton and feels amazing against your skin.

We focus on—Versatility

At Biita our clothing can be worn in multiple ways because we choose fabrics and styles that can be dressed up or down. Our passion is to create styles that can be effortlessly put together and look polished without you having to spend too much time or effort.

We pursue—Local and Sustainable production

Our materials are sourced in the Americas and small-batched produced locally in Massachusetts, New York and Connecticut, which allows us to reduce our carbon footprint. Another great benefit to local production, and one that we are proud of, is that it produces jobs.

We celebrate—You looking and feeling good in your own skin

If you’re interested in timeless garments that are built to last, eco-conscious, and look fantastic, then we’ve got you covered. We want to capture the imagination of women who appreciate the understated and who are comfortable with a “less is more” approach when it comes to their wardrobe.

With a modern take on the classics our figure flattering silhouettes tell a story about you as the wearer, and our luxe essentials inspire you to live a more modern and simpler life that elevates your style comfortably, and sustainably.

Our luxe essentials embody sophistication, simplicity, and a consciousness that allows you to elevate the ordinary. Our spring/summer collection will be dropping soon so look around our site and find the next amazing addition to your wardrobe. 


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